Develop and implement comprehensive digital marketing strategies aligned with the company's objectives and growth targets.
Plan, execute, and optimize digital marketing campaigns across Facebook, TikTok, Google, Telegram, and other relevant digital platforms.
Manage and oversee the company's social media channels, ensuring consistent, engaging, and professional brand communication.
Develop creative and engaging content, including promotional campaigns, social media posts, videos, and digital advertising materials, in collaboration with internal teams or external agencies.
Manage advertising campaigns, including campaign setup, audience targeting, budget allocation, performance monitoring, and optimization.
Monitor and analyze digital marketing performance using relevant tools and platforms, including reach, engagement, leads, conversion rates, customer acquisition costs, and return on advertising spend (ROAS).
Conduct market research and analyze customer behavior, digital trends, and competitor activities to identify new marketing opportunities.
Develop strategies to increase customer acquisition, retention, engagement, and conversion through digital channels.
Closely work with the Customer Service, Credit, Sales, and other relevant departments to ensure digital campaigns effectively support and customer acquisition objectives.
Manage the digital marketing budget and ensure marketing spending is efficient and aligned with approved plans.
Prepare regular digital marketing performance reports and provide insights and recommendations to management.
Stay up to date with the latest digital marketing trends, social media developments, advertising technologies, and industry best practices.
Ensure all digital marketing activities comply with company policies, brand guidelines, and applicable laws and regulations.
Manage relationships with external vendors, creative agencies, influencers, and other digital marketing partners when required.
Perform other tasks and responsibilities as assigned by management.
Requirements
Bachelor's Degree in Marketing, Digital Marketing, Administration, Communications, or a related field.
Minimum 3–4 years of relevant experience in digital marketing, social media marketing, performance marketing, or a similar role.
Strong knowledge of digital marketing channels, including Facebook, TikTok, Google Ads, Telegram, and other social media platforms.
Hands-on experience in planning and managing digital advertising campaigns.
Strong knowledge of social media management, content marketing, and customer engagement strategies.
Proficient in Microsoft Office applications, especially Excel and PowerPoint.
Experience with digital marketing analytics and reporting tools is an advantage.
Strong analytical, problem-solving, and decision-making skills.
Excellent communication and interal skills.
Creative, proactive, self-motivated, and results-oriented.
Strong ability to manage multiple projects, priorities, and deadlines.
Good command of Khmer and English, both written and spoken.
Required Skills
digital marketingsocial media marketingperformance marketingFacebookTikTokGoogle AdsTelegramdigital advertising campaignssocial media managementcontent marketingcustomer engagement strategiesMicrosoft OfficeExcelPowerPointdigital marketing analyticsreporting toolsanalytical skillsproblem-solving skillsdecision-making skillscommunication skills
