Marketing Team Leader

Marketing Team Leader drives brand growth, campaign performance, and customer engagement across digital and offline channels. This role leads a creative, data-driven team to deliver impactful marketing initiatives that support goals and strengthen market presence. Key Responsibilities

• Lead and coordinate marketing campaigns from planning to execution across multiple channels.
• Develop brand messaging, promotional activities, and content strategies to boost awareness and growth.
• Monitor campaign performance, analyze results, and recommend improvements based on key metrics.
• Collaborate with sales, product, and operations teams to align marketing plans with needs.
• Manage team flow, assign priorities, and support staff development to ensure strong delivery.
• Oversee marketing materials, events, partnerships, and digital activities to maximize impact.
• Track market trends and competitors to identify new opportunities for customer engagement.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 year experience in marketing, brand management, or campaign leadership.
• Strong knowledge of digital marketing, content creation, and performance tracking.
• Excellent communication, presentation, and interpersonal skills.
• Ability to lead a team, manage priorities, and effectively work under deadlines.
• Strong analytical mindset with the ability to use data to improve marketing results.
• Creative, proactive, and adaptable in a fast-paced environment.
• Experience in banking, insurance, microfinance, or financial services is an advantage.