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TOA Coating Cambodia

Asst. Manager, Product Strategy & Market Insights

Hidden GemProductPosted 4 mo ago

Location

Cambodia

Job Type

FULLTIME

Experience

5+ Years

Work Mode

On-site

Industry

Construction/Building/Architecture

About the role

  • Lead the design and execution of deep-dive market research and customer segmentation studies.
  • Analyze complex market and customer trends.
  • Proactively identify and validate new market opportunities, customer needs, and market gaps.
  • Gather, synthesize, and prioritize new product development (NPD) ideas from across the business.
  • Conduct comprehensive market demand and detailed competitor analysis for all potential NPDs.
  • Develop and present compelling business cases and NPD proposals to HQ for approval.
  • Collaborate cross-functionally with Finance and Customer Service (CS) teams to develop and manage a data-driven pricing strategy.
  • Oversee the management of product codes to ensure responsiveness to sales team requests and market needs.
  • Develop comprehensive, insight-driven marketing strategies to generate high-quality leads.
  • Orchestrate and optimize lead generation campaigns across all offline and online channels.
  • Oversee the analysis of data from all marketing campaigns and consumer interactions.
  • Transform data into actionable, strategic insights for the Growth and Branding teams.
  • Lead continuous monitoring and analysis of competitors’ New Product Development (NPD) activity.
  • Formulate competitive intelligence strategies to keep the business ahead of the market.

Requirements

  • Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
  • Experience: 5+ years of experience in market research, product marketing, or strategic planning from FMCG or construction building materials ,and paint manufacturing is a plus.
  • Skills: Strong analytical and critical thinking skills.
  • Proficient in quantitative and qualitative research methodologies.
  • Proven ability to translate data into actionable insights.
  • Excellent presentation and communication skills.
  • Experience with product lifecycle management.
  • Software Proficiency: Advanced user of market analysis and data visualization tools (e.g., Google Analytics, PowerBI, Tableau).

Required Skills

market researchproduct marketingstrategic planninganalytical skillscritical thinkingquantitative research methodologiesqualitative research methodologiesdata interpretationpresentation skillscommunication skillsproduct lifecycle managementGoogle AnalyticsPowerBITableau

Compensation Details

Bonus:Yearly bonus

Benefits

  • Compliance benefit according to labour law
  • Meal and travel allowance
  • Performance evaluation & promotion

About TOA Coating Cambodia

Company page Visit Website

Vision: To be a reliable leader in the paint and coating industry, providing quality products that improve living environments. Mission: Supply standard and innovative painting solutions for both household and industrial needs. Grow our market presence through consistent product quality and reliable service. Focus on employee development and maintaining an equal-opportunity workplace. As a major player in the Southeast Asian paint market, we produce and distribute a wide range of products, including decorative paints, wood coatings, construction chemicals, and industrial coatings. Beyond selling products, we focus on providing practical technical solutions that help customers protect and beautify their properties effectively. We offer a fair and standard benefits package in full compliance with national regulations: Financial Stability: Competitive salary, Seniority Pay (per law), and performance-based merit increases. Health & Security: NSSF coverage, private insurance, and a monthly travel allowance. Work-Life Balance: 18 days of annual leave plus public holidays. Development: Access to practical training and opportunities for internal promotion based on actual performance. At TOA, we maintain a professional and organized environment based on regional standards. Our culture is built on teamwork, discipline, and strict adherence to the Cambodian Labor Law. We offer a stable workplace where employees are encouraged to learn, share experiences, and grow together in a respectful atmosphere.

Employees

51 to 100

Industry

Construction/Building/Architecture

City

Phnom Penh

More at TOA Coating Cambodia

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5 open

Supervisor, Procurement

Por Senchey | Phnom PenhFull-time

Assistant Supervisor, Product Strategy & Market Insight

Por Senchey | Phnom PenhFull-time

Supervisor, Account Receivable

CambodiaFull-time

Assistant Manager, Finance & Account

CambodiaFull-time

Project Sales Supervisor

CambodiaFull-time

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