Artisans Angkor

Senior Marcom Manager

Hidden GemGeneralPosted 2 mo ago

Location

Krong Siem Reab | Siem Reap

Job Type

FULLTIME

Work Mode

On-site

Industry

Retail

About the role

The Senior Marcom Manager is responsible for translating Artisans Angkor's brand strategy and creative vision into integrated marketing plans that strengthen the company's position as Cambodia's leading lifestyle luxury brand.
Working under the brand and creative direction of the Creative & Brand Director, the Senior Marcom Manager develops, implements, and evaluates marketing initiatives that build brand awareness, strengthens customer engagement, drive retail performance, increases visitation to Artisans Angkor's cultural sites, and supports the organization's commercial objectives.
The role works collaboratively across Retail, Product Development, Tourism Experiences, Development, and Operations to ensure that all marketing activities consistently reflect Artisans Angkor's brand identity while delivering measurable results.
Strategic Market Focus: The Senior Marcom Manager develops marketing plans and campaigns across two strategic markets: Domestic Market and International Tourism Market.
Marketing priorities for the Domestic Market include: Growing brand awareness and customer loyalty, Increasing retail traffic and repeat purchases, Supporting product launches, seasonal campaigns, and local events, Building partnerships with, hospitality partners, cultural institutions, and corporate organizations, and making Artisans Angkor's first and #1 luxury lifestyle brand.
Marketing priorities for the International Tourism Market include: Increasing visitation to boutiques, the Living Museum of Khmer Craftsmanship, and the Angkor Silk Farm, Supporting airport retail and tourism-focused commercial channels, Developing partnerships with hotels, airlines, airports, tour operators, destination management companies, and tourism authorities, Delivering multilingual marketing campaigns for priority international markets, and Strengthening Artisans Angkor's reputation as an authentic Cambodian cultural experience.
Key Responsibilities: 1.
Marketing Strategy & Planning: Translate the brand strategy into annual and quarterly marketing plans.
Develop integrated marketing campaigns aligned with commercial objectives.
Prepare annual marketing budgets, campaign calendars, and implementation plans.
Define marketing KPIs and evaluate campaign performance.
Present marketing plans and results to senior management.
Integrated Marketing Campaigns: Plan and deliver integrated campaigns across retail, tourism, digital, events, public relations, and partnerships.
Coordinate product launches, seasonal campaigns, and promotional initiatives.
Ensure consistency across all customer touchpoints.
Retail & Visitor Experience Marketing: Develop marketing initiatives that increase retail traffic and sales.
Support marketing for Artisans Angkor's boutiques, airport retail, and visitor experiences.
Collaborate with Retail and Tourism teams to enhance the customer journey and visitor experience.
Digital Marketing & Customer Engagement: Lead digital marketing initiatives across web, social media, email marketing, and CRM.
Improve customer acquisition, engagement, retention, and online conversion.
Monitor digital performance and optimize campaigns based on analytics.
Storytelling, Content & Communications: Develop compelling marketing content that celebrates Khmer craftsmanship, artisans, heritage, creativity, and sustainability.
Oversee content production across photography, video, editorial, and digital platforms.
Ensure all communications align with the creative.

Required Skills

Brand StrategyCreative VisionIntegrated Marketing PlansMarketing InitiativesBrand AwarenessCustomer EngagementRetail PerformanceCommercial ObjectivesBrand IdentityMarketing PlansCampaignsDomestic Market MarketingInternational Tourism Market MarketingCustomer LoyaltyRetail TrafficRepeat PurchasesProduct LaunchesSeasonal CampaignsLocal Events MarketingPartnership Building

Schedule & Flexibility

Schedule:standard

About Artisans Angkor

Visit Website

Cambodia's leading lifestyle luxury brand focused on Khmer craftsmanship, heritage, and sustainability.

Industry

Retail

More at Artisans Angkor

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About the role

The Senior Marcom Manager is responsible for translating Artisans Angkor's brand strategy and creative vision into integrated marketing plans that strengthen the company's position as Cambodia's leading lifestyle luxury brand.
Working under the brand and creative direction of the Creative & Brand Director, the Senior Marcom Manager develops, implements, and evaluates marketing initiatives that build brand awareness, strengthens customer engagement, drive retail performance, increases visitation to Artisans Angkor's cultural sites, and supports the organization's commercial objectives.
The role works collaboratively across Retail, Product Development, Tourism Experiences, Development, and Operations to ensure that all marketing activities consistently reflect Artisans Angkor's brand identity while delivering measurable results.
Strategic Market Focus: The Senior Marcom Manager develops marketing plans and campaigns across two strategic markets: Domestic Market and International Tourism Market.
Marketing priorities for the Domestic Market include: Growing brand awareness and customer loyalty, Increasing retail traffic and repeat purchases, Supporting product launches, seasonal campaigns, and local events, Building partnerships with, hospitality partners, cultural institutions, and corporate organizations, and making Artisans Angkor's first and #1 luxury lifestyle brand.
Marketing priorities for the International Tourism Market include: Increasing visitation to boutiques, the Living Museum of Khmer Craftsmanship, and the Angkor Silk Farm, Supporting airport retail and tourism-focused commercial channels, Developing partnerships with hotels, airlines, airports, tour operators, destination management companies, and tourism authorities, Delivering multilingual marketing campaigns for priority international markets, and Strengthening Artisans Angkor's reputation as an authentic Cambodian cultural experience.
Key Responsibilities: 1.
Marketing Strategy & Planning: Translate the brand strategy into annual and quarterly marketing plans.
Develop integrated marketing campaigns aligned with commercial objectives.
Prepare annual marketing budgets, campaign calendars, and implementation plans.
Define marketing KPIs and evaluate campaign performance.
Present marketing plans and results to senior management.
Integrated Marketing Campaigns: Plan and deliver integrated campaigns across retail, tourism, digital, events, public relations, and partnerships.
Coordinate product launches, seasonal campaigns, and promotional initiatives.
Ensure consistency across all customer touchpoints.
Retail & Visitor Experience Marketing: Develop marketing initiatives that increase retail traffic and sales.
Support marketing for Artisans Angkor's boutiques, airport retail, and visitor experiences.
Collaborate with Retail and Tourism teams to enhance the customer journey and visitor experience.
Digital Marketing & Customer Engagement: Lead digital marketing initiatives across web, social media, email marketing, and CRM.
Improve customer acquisition, engagement, retention, and online conversion.
Monitor digital performance and optimize campaigns based on analytics.
Storytelling, Content & Communications: Develop compelling marketing content that celebrates Khmer craftsmanship, artisans, heritage, creativity, and sustainability.
Oversee content production across photography, video, editorial, and digital platforms.
Ensure all communications align with the creative.