Brand Engagement & Marketing Officer

• This role combines high-volume graphic design, short-form video editing, physical event execution, and lead generation support.
• The ideal candidate brings strong familiarity with Australian and New Zealand education and migration pathways, excels at managing team target KPIs, and brings creative, "outside-the-box" strategies to consistently grow our customer base.
• DUTIES & RESPONSIBILITIES: Graphic Design, Multimedia & Visual Branding Graphic Design & Print Collateral: Conceptualise, design, and produce high-quality visual assets, including digital ad banners, social media posts, corporate prospectuses, promotional brochures, event flyers, and physical merchandise.
• Design Software Mastery: Daily utilise Canva, CapCut, Adobe Illustrator, Adobe Photoshop, and related creative platforms to maintain high visual standards across all brand touchpoints.
• Video Production & Editing: Script, film, edit, and publish engaging short-form videos (Reels, TikToks, Shorts) and long-form video content tailored to prospective international students and visa applicants.
• Vendor & Material Management: Coordinate with external printing vendors, design partners, and production suppliers to ensure cost-effective delivery of physical merchandise and event materials.
• Brand Engagement, DM Flow & Lead Management Enquiry Flow Management: Supervise and optimise incoming Direct Messages (DMs), comments, and lead enquiries across Facebook, Instagram, Tiktok, WhatsApp, website chat, and other communication channels.
• KPI & Target Enforcement: Establish, monitor, and enforce daily and weekly performance KPIs for the engagement team to ensure rapid response times, high messaging volume, and maximum conversion.
• Sales Conversion & Outreach: Support client acquisition by following up with prospective customers, conducting outbound sales calls, implementing lead-nurturing sequences, and securing bookings.
• Feeder Net Building: Establish and maintain relationships with feeder s, university partners, local community , and media representatives to expand intake channels.
• Digital Marketing, SEO & Strategic Projects Integrated Campaign Management: Plan, execute, and evaluate cross-channel marketing campaigns spanning social ads, email campaigns, and organic strategy to maximise ROI.
• Website & Content Administration: Maintain the corporate website and write regular, SEO-optimised blog articles covering Australi.

The ideal candidate brings strong familiarity with Australian and New Zealand education and migration pathways, excels at managing team target KPIs, and brings creative, "outside-the-box" strategies to consistently grow our customer base.