Marketing Supervisor

• The Marketing Supervisor leads the planning and execution of marketing initiatives across digital channels, brand campaigns, and customer-facing product events.
• This role plays a critical part in building strong supplier relationships, securing marketing sponsorships, and organizing product and chef demonstration events to promote the company’s brands and products to customers.
• Digital & Social Media Marketing Plan and manage digital marketing campaigns across Facebook, Instagram, TikTok, and other platforms.
• Oversee content creation, scheduling, and performance tracking across all social channels.
• Analyze digital metrics (reach, engagement, conversion) and optimize campaigns accordingly.
• Collaborate with creative teams or agencies to produce on-brand digital content.
• Monitor competitor activity and digital trends to identify new opportunities.
• Brand & Campaign Management Develop and execute integrated marketing campaigns aligned with brand guidelines and sales targets.
• Coordinate promotions, product launches, and in-store/trade activations with the sales team.
• Ensure brand consistency across all communication channels and marketing materials.
• Manage production of marketing collateral including flyers, banners, POSM, and digital assets.
• Track campaign effectiveness and prepare post-campaign analysis reports.
• Customer Event & Product Demonstration Coordination Coordinate and organize product demonstration events and chef demo sessions to showcase products to customers during supplier visits or customer engagement activities.
• Work closely with suppliers and brand representatives to plan demo content, select featured products, and prepare demonstration materials.
• Liaise with chefs, product specialists, or supplier representatives to ensure demonstrations are well-prepared, professional, and aligned with brand messaging.
• Arrange logistics for demo events including venue setup, product samples, cooking equipment, and branded materials.
• Invite and manage customer attendance, ensuring the right audience is engaged for each event.
• Capture event content (photos, videos) for use in social media and marketing follow-up.
• Collect customer feedback after each demo event and report on outcomes and sales leads generated.
• Supplier Relationship & Sponsorship Management Build and maintain strong working relationships with suppliers and brand principals.
• Proactively coordinate with suppliers to request marketing champion sponsorships and co-marketing budgets.
• Prepare sponsorship proposals and secure promotional support for marketing activities and demo events.
• Track and report on utilization of all supplier-funded marketing budgets.
• Ensure compliance with supplier requirements for all funded marketing activities.
• Reporting & Planning Prepare monthly and quarterly marketing reports covering campaign performance, event outcomes, and KPIs.
• Support the annual marketing planning and budget allocation process.
• Collaborate with sales and commercial teams to align marketing with revenue targets.
• Maintain records of all supplier sponsorship commitments and marketing expenditures.

Bachelor's Degree in Marketing