Cambodia Institute of Technology and Agriculture

Marketing Manager

MarketingPosted 1 mo ago

Location

Phnom Penh

Job Type

FULLTIME

Experience

3+ Years

Experience level

Associate

Work Mode

On-site

Industry

Education

Languages

English, Khmer

About the role

Develop and execute a comprehensive annual marketing and PR strategy aligned with CITA's strategic goals for student enrollment, brand awareness, and reputation management.
Lead the development of the CITA brand identity, messaging, and positioning to ensure consistency across all platforms and communications.
Conduct market research to identify trends, competitive landscapes, and student needs, translating insights into actionable marketing strategies.
Oversee the creation of all marketing materials, ensuring they are engaging, compliant, and reflect CITA’s brand standards.
Develop and manage CITA's digital marketing strategy, including SEO, SEM, social media marketing (Facebook, TikTok, LinkedIn, Telegram etc.), and content marketing.
Manage CITA’s official website content, ensuring it is up-to-date, user-friendly, and optimized for conversions.
Utilize data analytics to track campaign performance, measure ROI, and continuously optimize marketing efforts.
Develop and maintain strong relationships with local media outlets, influencers, and key stakeholders to secure positive media coverage and partnership opportunities.
Draft and distribute press releases, media kits, and other PR materials.
Act as a primary spokes for CITA Institute when required, or prepare key leadership for media engagements.
Oversee internal communications to ensure consistent messaging within the institution.
Plan, organize, and execute marketing and PR events, including open days, career fairs, shops, and graduation ceremonies.
Identify and cultivate strategic partnerships with s, es, and community organizations to enhance CITA’s profile and recruitment efforts.
Represent CITA at industry events, conferences, and neting functions.

Requirements

Master's Degree is preferred Bachelor's Degree in Marketing, Communications, Public Relations, Administration, or a related field.
Leadership or management role for 3 years as a minimum.