- The Digital Marketing Associate is responsible for handling the digital marketing programs of a business organization with digital projects, digital marketing management, search engine optimization, Internet marketing, and sales activities.
- Also, mainly involves the development of various strategies used for marketing his company’s products and brands through the Internet.
Key Duties and Responsibilities
- Develop and implement content strategy
Manage social media content
Work with designers and brand managers/store manager on design and video for social media posting
Keep pace with social media / digital industry trends and developments
Assist in photo shooting/video capturing in assigned projects by Marketing Manager/top management
Coordinate all subscriber communications including delivery of newsletters, loyalty programs, promotions and personalized communications
Develop, execute, and report on all client advertising programs
Collaborate with internal and external teams to create and deliver marketing campaigns and related projects in a timely manner
Create digital marketing plans (including: web, e-mail, social media, partnerships, events and other tactics) to grow subscribers and acquire new advertising partners
Analyze and report on the effectiveness of digital outreach strategies to internal team and advertising partners.
- Maintain a comprehensive marketing calendar and ensure the timely delivery of all media campaigns in coordination with other departments
Maintain social media channels and develop/execute social media plans to grow base of engaged fans and followers across media channels.
- Additional duties as assigned.
