Manager, Brand & Communications

1. Brand & Communication Planning & Execution

• Plan, develop, and execute go-to-market (GTM) communication strategies for key campaigns targeting both passengers and drivers.
• Align closely with campaign, growth, and CVM teams to ensure cohesive execution across online and offline channels.
• Own the messaging frame and creative direction for all brand initiatives to ensure consistency and relevance for both user segments.
• Lead brand storytelling through impactful copywriting across Campaigns, PR materials, Digital platforms, and Offline content.
• Collaborate with agencies, production teams, KOLs/influencers, media partners, and press to produce and deliver high-quality brand content.
• Develop and manage monthly content plans for passenger social media channels, in-app content and push notifications, and offline branding touchpoints.
• Lead the planning and execution of CSR campaigns that align with the company’s values and community impact goals.

- Propose and manage communication budgets, ensuring effective allocation by audience and platform. 2. Campaign Monitoring & Optimization

• Stay up to date with market trends, user behavior, and competitor strategies in local and global markets.
• Track and analyze the performance of GTM campaigns and content across all channels, segmented by passenger and driver audiences.
• Continuously optimize content and messaging strategies based on data insights and campaign feedback.

- Build and maintain a scalable library of high-performing content assets for digital and offline reuse. 3. Reporting & Competitive Analysis

• Create and present weekly and monthly reports on campaign and content performance by user group.
• Conduct competitive benchmarking of brand messaging, content tone, and communication strategy.

- Provide data-driven insights and strategic recommendations to improve brand positioning and campaign effectiveness. 4. Team Performance & flow Optimization

• Define and monitor KPIs for branding and communication team members focusing on engagement, content quality, and conversion.
• Provide ongoing coaching, feedback, and training to enhance team performance.
• Optimize flow processes to ensure effective collaboration across campaign, growth, CVM, creative, and operations teams.
• Design and maintain reporting templates and performance dashboards for transparency and progress tracking.

• Bachelor's degree in marketing, communication, or related field.
• 5+ years of experience in a management role, lead team, project management, marketing, branding coordination or related roles is preferred.
• Solid understanding of digital and offline media channels, including influencer/KOL management.
• Strong communication, organizational, and multitasking skills, and attention to detail.
• Familiarity with project management tools, marketing research websites (e.g., clickup, google dashboard).