KCRI International Cooperation Co., Ltd

Trade Marketing Manager

MarketingPosted 1 mo ago

Location

Saensokh | Phnom Penh

Job Type

FULLTIME

Experience

5+ Years

Experience level

Mid-Senior

Work Mode

On-site

Industry

FMCG

About the role

Develop and implement the annual trade marketing strategy and activity plan in alignment with the company’s objectives and sales targets.
Develop channel-specific trade marketing plans for general trade, modern trade, wholesale, distributors, convenience stores, e-commerce, and other relevant channels.
Plan and execute trade promotions, in-store activations, merchandising programs, product launches, visibility campaigns, and other trade initiatives.
Closely with the Sales team to identify market opportunities and develop activities to increase sales volume, distribution, and market penetration.
Develop trade promotion mechanisms, including discounts, promotions, incentives, displays, bundles, and other commercial activities.
Monitor and evaluate the effectiveness and ROI of trade marketing activities and provide recommendations for improvement.
Manage trade marketing budgets and ensure activities are implemented within approved budgets.
Develop and maintain merchandising standards, point-of-sale materials, visibility guidelines, and in-store execution standards.
Analyze sales performance, channel performance, consumer trends, competitor activities, pricing, promotions, and market developments to identify opportunities and risks. with distributors and key customers to develop joint and trade marketing initiatives.
Support new product launches by developing appropriate channel strategies, promotional plans, and launch execution.
Ensure consistent execution of brand and trade marketing strategies across all sales channels.
Conduct regular market visits and gather feedback from sales teams, distributors, retailers, and customers.
Monitor competitors’ trade activities, pricing, promotions, product launches, and visibility.
Coordinate with Marketing to ensure brand communication is effectively adapted to trade and channel requirements.
Prepare regular trade marketing reports, performance analysis, budget updates, and recommendations for the CEO and management team.
Establish KPIs and performance measurement for trade marketing activities and continuously improve execution.
Lead, manage, and develop the trade marketing team where applicable.
Perform other related duties and strategic projects as assigned by the CEO.

Requirements

Bachelor’s degree in Marketing, Administration, Sales, or a related field.
Minimum 5–7 years of relevant experience in trade marketing, channel marketing, sales marketing, or commercial roles, preferably within the FMCG industry.
Strong understanding of FMCG distribution channels, retail environment, shopper behavior, and trade promotion practices.
Proven experience in developing and executing trade marketing strategies and promotional campaigns.
Strong commercial and analytical skills, with the ability to interpret sales and market data and turn insights into actionable plans.
Good understanding of distributor management, channel development, merchandising, and in-store execution.
Demonstrated ability to manage trade marketing budgets and evaluate promotional ROI.
Strong communication, negotiation, presentation, and stakeholder-management skills.

Required Skills

Trade MarketingChannel MarketingSales MarketingCommercial RolesFMCG Distribution ChannelsRetail EnvironmentShopper BehaviorTrade Promotion PracticesDeveloping Trade Marketing StrategiesExecuting Promotional CampaignsCommercial SkillsAnalytical SkillsInterpreting Sales DataInterpreting Market DataActionable Plan DevelopmentDistributor ManagementChannel DevelopmentMerchandisingIn-Store ExecutionTrade Marketing Budget Management