HRINC (Cambodia) Co., Ltd

Digital Marketing Specialist

Marketingបានបង្ហោះ 0 mo ago

Location

Phnom Penh

Job Type

FULLTIME

Experience

5+ Years

Experience level

កម្រិតមជ្ឈម

Work Mode

On-site

Industry

Property Development

Languages

English

អំពីតួនាទី និងភារកិច្ច

A Digital Marketing Specialist is responsible for building brand visibility, driving targeted web traffic, and converting digital audiences into travelers or platform users.
This role combines storytelling, social media management, search engine optimization (SEO), and advertising campaigns specifically tailored to the travel and hospitality sector.
Responsibilities and Duties A.
Content Strategy & Multi-Channel Social Media Management Campaign Execution: Plan and execute digital marketing campaigns across key travel platforms (e.g., Facebook, Instagram, TikTok, YouTube Shorts).
Storytelling & Asset Utilization: Curate and adapt high-end visual assets (videos, photos, and reels) highlighting destinations, cultural heritage, local food, and partner accommodations.
Community Engagement: Monitor social channels, respond to traveler inquiries, manage community feedback, and foster user-generated content (UGC).
Search Engine Optimization (SEO) & Website Traffic Growth Keyword & Destination Optimization: Research and target high-intent search terms related to local travel, regional tours, and accommodation bookings (e.g., "Siem Reap private guides", "Cambodia eco-resorts").
Landing Page Optimization: Collaborate with tech and content teams to ensure travel destination and partner listing pages are optimized for readability, user experience (UX), and search rankings.
Blog & Editorial Management: Oversee the publishing of travel guides, itineraries, and cultural stories to capture organic search traffic.
Digital Advertising (Performance Marketing) Campaign Setup & Management: Plan, budget, and execute ad campaigns using Meta Ads Manager, Google Ads, and YouTube.
Audience Segmentation: Target specific inbound traveler segments (e.g., long-haul international tourists from Europe/North America or regional ASEAN travelers) based on geographic, demographic, and behavioral interests.
ROI & Conversion Tracking: Monitor cost-per-acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS) to continuously optimize ad performance.
Partnership & Co-Marketing Collaboration Partner Spotlights: Coordinate promotional features highlighting registered partners (tour guides, travel agencies, boutique hotels) to drive mutual value and engagement.
Influencer & Micro-Creator Outreach: Partner with travel bloggers, vloggers, and local content creators to expand brand reach and build third-party credibility.
Co-Op Campaigns: Assist in managing joint digital marketing initiatives with hotel and agency partners.
Data Analytics, Insights & Reporting Traffic & Behavior Analysis: Utilize tools like Google Analytics to track user journeys, drop-off points, and peak traffic trends.
Performance Reporting: Deliver regular monthly or quarterly reports on digital growth, social engagement metrics, ad spend efficiency, and lead conversion rates to management.

លក្ខខណ្ឌតម្រូវការងារ

Bachelor’s degree in marketing, Communications, , or a related field (or equivalent practical experience).
5+ years of experience in digital/social media marketing, with at least 3 years in a supervisory, team lead, or management role.
Proven, hands-on experience managing Facebook, TikTok, YouTube, Instagram, and Telegram /creator pages and ad accounts.
Demonstrated experience resolving platform-level issues (e.g., page restrictions, copyright claims, ad account issues, page recommendation status).
Experience with Meta Suite/Ads Manager, TikTok Ads Manager, YouTube Studio, and similar platform management tools.
Strong organizational and project management skills, with the ability to manage multiple people and deadlines at once.

ជំនាញចាំបាច់

digital/social media marketingsupervisoryteam leadmanagementFacebookTikTokYouTubeInstagramTelegramcreator pagesad accountsresolving platform-level issuespage restrictionscopyright claimsad account issuespage recommendation statusMeta SuiteAds ManagerTikTok Ads ManagerYouTube Studio

កាលវិភាគការងារ និងភាពបត់បែន

Schedule:standard

អំពី HRINC (Cambodia) Co., Ltd

ចូលមើលគេហទំព័រ

HRINC is the leading provider of HR Services to the Cambodia market and expanding to the South East Asia region. We support multinational companies and leading ASEAN conglomerates and SMEs with their Human Resource needs, from consulting and market intelligence, to outsourcing and compliance as well as recruitment.

Industry

Property Development

More at HRINC (Cambodia) Co., Ltd

Other open roles at this company

5 open

Senior AR Officer

Phnom PenhFull-time

Assistant Warehouse Manager

Phnom PenhFull-time

Careline Advisor

Phnom PenhFull-time

Assistant Fleet Manager

Phnom PenhFull-time

Compliance Officer

Phnom PenhFull-time

Recommended Jobs

Similar roles you might be interested in

6 found

Primary Science Teacher / Academic Coordinator

Kent Ridge International

Phnom PenhFull-time

Science InstructionPrimary EducationTeaching

External Consultant Fundraising Strategy 2027-2028

SOS Children’s Villages Cambodia

Phnom PenhContract

FundraisingDevelopmentResource mobilization

Academic and Curriculum Support / Sales & Marketing Officer

SpringBoard4Education (Cambodia) Co.,Ltd

Phnom PenhFull-time

TESOLEducationEnglish

Senior HR Officer

POMA MEDIA Co., Ltd

Phnom PenhFull-time

Human Resources (HR)RecruitmentPerformance Review

ដាក់ពាក្យតាមរយៈ ajip.ai ជាមួយប្រវត្តិរូប និង CV របស់អ្នក។

អំពីតួនាទី និងភារកិច្ច

A Digital Marketing Specialist is responsible for building brand visibility, driving targeted web traffic, and converting digital audiences into travelers or platform users.
This role combines storytelling, social media management, search engine optimization (SEO), and advertising campaigns specifically tailored to the travel and hospitality sector.
Responsibilities and Duties A.
Content Strategy & Multi-Channel Social Media Management Campaign Execution: Plan and execute digital marketing campaigns across key travel platforms (e.g., Facebook, Instagram, TikTok, YouTube Shorts).
Storytelling & Asset Utilization: Curate and adapt high-end visual assets (videos, photos, and reels) highlighting destinations, cultural heritage, local food, and partner accommodations.
Community Engagement: Monitor social channels, respond to traveler inquiries, manage community feedback, and foster user-generated content (UGC).
Search Engine Optimization (SEO) & Website Traffic Growth Keyword & Destination Optimization: Research and target high-intent search terms related to local travel, regional tours, and accommodation bookings (e.g., "Siem Reap private guides", "Cambodia eco-resorts").
Landing Page Optimization: Collaborate with tech and content teams to ensure travel destination and partner listing pages are optimized for readability, user experience (UX), and search rankings.
Blog & Editorial Management: Oversee the publishing of travel guides, itineraries, and cultural stories to capture organic search traffic.
Digital Advertising (Performance Marketing) Campaign Setup & Management: Plan, budget, and execute ad campaigns using Meta Ads Manager, Google Ads, and YouTube.
Audience Segmentation: Target specific inbound traveler segments (e.g., long-haul international tourists from Europe/North America or regional ASEAN travelers) based on geographic, demographic, and behavioral interests.
ROI & Conversion Tracking: Monitor cost-per-acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS) to continuously optimize ad performance.
Partnership & Co-Marketing Collaboration Partner Spotlights: Coordinate promotional features highlighting registered partners (tour guides, travel agencies, boutique hotels) to drive mutual value and engagement.
Influencer & Micro-Creator Outreach: Partner with travel bloggers, vloggers, and local content creators to expand brand reach and build third-party credibility.
Co-Op Campaigns: Assist in managing joint digital marketing initiatives with hotel and agency partners.
Data Analytics, Insights & Reporting Traffic & Behavior Analysis: Utilize tools like Google Analytics to track user journeys, drop-off points, and peak traffic trends.
Performance Reporting: Deliver regular monthly or quarterly reports on digital growth, social engagement metrics, ad spend efficiency, and lead conversion rates to management.

លក្ខខណ្ឌតម្រូវការងារ

Bachelor’s degree in marketing, Communications, , or a related field (or equivalent practical experience).
5+ years of experience in digital/social media marketing, with at least 3 years in a supervisory, team lead, or management role.
Proven, hands-on experience managing Facebook, TikTok, YouTube, Instagram, and Telegram /creator pages and ad accounts.
Demonstrated experience resolving platform-level issues (e.g., page restrictions, copyright claims, ad account issues, page recommendation status).
Experience with Meta Suite/Ads Manager, TikTok Ads Manager, YouTube Studio, and similar platform management tools.
Strong organizational and project management skills, with the ability to manage multiple people and deadlines at once.