EIAA and Eurasia Trust

DIGITAL MARKETING MANAGER

MarketingPosted 4 mo ago

Location

Boeng Keng Kang | Phnom Penh

Job Type

FULLTIME

Work Mode

On-site

Industry

Real Estate/Property Development

About the role

Develop a monthly and quarterly digital marketing plan aligned to company revenue targets
Set channel-specific strategies for each platform (Facebook, Instagram, LinkedIn, YouTube, TikTok)
Create and manage a content calendar covering all entities
Identify target audiences: property buyers, investors, developers, financial institutions
Align campaigns to key business milestones: developer MOU signings, new project launches, company anniversaries
Conduct competitive analysis of other real estate and financial services companies in Cambodia
Manage all official social media accounts for EIAA and Eurasia Trust
Ensure daily/weekly posting consistency across platforms
Oversee the Media Specialist's execution of posts, stories, reels, and short-form video
Monitor engagement, respond to comments/DMs, and maintain brand voice
Grow follower base and engagement rates month-on-month
Implement platform-specific best practices for reach and algorithm performance
Coordinate with Sales & Marketing Manager on promotional campaigns and developer partnerships
Brief and direct the Graphic Designer on all visual content: posts, banners, brochures, presentations, video thumbnails
Ensure all content adheres to brand standards (navy/gold/white palette, professional tone)
Oversee production of video content, property showcases, testimonials, and explainer videos
Manage content for LinkedIn (professional, B2B audience) separately from Facebook/Instagram/TikTok (broader audience)
Create and maintain a digital asset library (approved images, logos, templates)
Review all content before publication – quality and brand compliance are non-negotiable
Plan and manage paid campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads
Set and manage monthly advertising budgets effectively (maximum spend authorised by CEO)
Optimise campaigns for lead quality, not just volume
Track cost-per-lead (CPL) and conversion rates; adjust strategy accordingly
Build and manage lead capture forms, landing pages, and CRM pipeline entries
Collaborate with the Sales & Marketing Manager on lead handover and follow-up process
Directly manage and guide the Graphic Designer and Media Specialist
Conduct weekly team briefings to align on content priorities and deadlines
Review team output and provide constructive feedback
Identify skill gaps and recommend training for team members
Work hand-in-hand with the Sales & Marketing Manager – marketing and sales activities must be fully integrated
Ensure team members meet their individual activity KPIs
Prepare and present a Monthly Digital Marketing Report to the CEO
Prepare a Quarterly Summary Report for the Chairman and Board of Directors
Use analytics tools: Meta Business Suite, LinkedIn Analytics, Google Analytics, YouTube Studio, TikTok Analytics
Maintain a live marketing dashboard accessible to CEO at any time
Oversee company website content for EIAA and Eurasia Trust
Ensure website information is current, professional, and optimised for search (SEO)
Coordinate website updates with the Graphic Designer and any external web developers
Monitor website traffic using Google Analytics and report monthly

Requirements

Bachelor's degree

Required Skills

Bachelor's degreeFacebook AdsInstagram AdsLinkedIn AdsGoogle AdsMeta Business SuiteLinkedIn AnalyticsGoogle AnalyticsYouTube StudioTikTok AnalyticsCRM