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Visibility Strategy Manager

FMCG / Consumer GoodsPosted 1 w ago

Location

Cambodia

Job Type

FULLTIME

Experience

6+ Years

Level

Manager

Work Mode

On-site

Industry

FMCG / Consumer Goods

Languages

Deadline

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About the role

Success in this role is measured by delivering a clear, insight‑led visibility strategy that strengthens brand presence, drives outlet performance, and supports sales across channels.
You will consistently make performance‑driven investment decisions, prioritizing high‑value outlets and channels while managing assets, budgets, and deployment effectively.
Success also means building and scaling structured visibility platforms, enabling strong and consistent in‑market execution through clear standards and cross‑functional collaboration, and using KPI and ROI insights to continuously optimize, scale, or refine visibility investments for maximum commercial impact.
You will own end‑to‑end visibility strategy across channels, shaping how merchandising supports brand objectives, channel roles, and portfolio priorities, while setting clear and thoughtful direction on where and why to invest and defining the role each channel plays in driving effective visibility.
You will also translate consumer and shopper insights into practical visibility strategies and design principles that guide consistent, relevant, and impactful execution across the.
Build and scale structured visibility platforms, including but not limited to Permanent POSM, to deliver a consistent and differentiated in‑market presence, while driving a test‑and‑learn approach to pilot new visibility formats and thoughtfully scale those that prove effective.
You will also help evolve visibility beyond traditional POSM by exploring and delivering branded, high‑impact touchpoints—such as flagship store concepts—that elevate brand presence and consumer experience across channels.
Own end‑to‑end asset investment decisions, covering design practicality, production approval, quantity planning, and budget management, while defining clear deployment principles and investment criteria to prioritize high‑value outlets, channels, and commercial opportunities—ensuring resources are allocated efficiently and deliver the greatest impact.
You will drive the commercial impact of merchandising investments by clearly linking visibility to outlet performance, brand presence, and sales contribution, while making performance‑led decisions using insights to determine which visibility initiatives to scale, optimize, or discontinue to maximize impact and investment effectiveness.
Enable strong in‑market execution by establishing clear standards, deployment toolkits, and robust asset governance systems, while working closely with Sales, Brand, and Operations to ensure cross‑functional alignment and deliver consistent, high‑quality execution that maximizes visibility impact.
You will also ensure that visibility solutions are practical, scalable, and adopted by field teams, enabling consistent execution at scale, and drive continuous improvement through post‑activation evaluation, insights, and ongoing optimization.

Requirements

A university degree in , Marketing, Economics, or a related field, or an equivalent combination of education and experience.
An MBA or equivalent advanced education is considered an advantage but is not mandatory.
Around 6–8 years of experience in a marketing function, ideally within tobacco or other FMCG environments, or similar fast‑paced commercial settings.
Demonstrated experience in visibility strategy, POSM deployment, or large‑scale retail execution, with exposure to managing execution across multiple channels or markets.
Solid experience in POSM development, production, and deployment processes, with a.

Required Skills

MarketingEconomicsVisibility StrategyPOSM DeploymentLarge-scale Retail ExecutionChannel ManagementMarket ManagementPOSM DevelopmentPOSM ProductionFast-paced Environment AdaptationCommercial AcumenPOSM

About Hiring

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HRINC is the leading provider of HR Services to the Cambodia market and expanding to the South East Asia region. We support multinational companies and leading ASEAN conglomerates and SMEs with their Human Resource needs, from consulting and market intelligence, to outsourcing and compliance as well as recruitment.

Industry

FMCG / Consumer Goods

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